I’ll be the first to admit it. I’ve fallen victim to the “right now” mentality more times than I can count and there’s no doubt in my mind that it’s crippled my professional growth.
Perhaps you can identify.
You’re scrolling through Facebook, minding your own damn business when some huckster’s ad pops into view promising a 6-figure return with only a few hours of work on Instagram per week.
Too good to be true, you think to yourself. I’d agree. Keep scrolling, good choice.
Then another: “Join us for this webinar to learn the exact process we use to produce 5-figure months in your first year.”
Hmmm….sounding a bit more attainable….maybe you can do that.
One more: “This content in this book changed my life. I made $4,000 in my first month using the information inside. Get yours today for only $19.”
Now we’re talking! $19 is a small price to pay to learn how to make $4k a month in side hustle money!
But here’s the rub: you’re not just paying that $19, just watching that one video, just reading that one article. There’s so much more going on that you’re missing and it kills me to see it happen so often.
You’re being lured into the “right now” mentality and, ironically, the vast majority of these products are engineered to make you lose in the game of business.
What follows are three ways the “right now” mentality that we’re being sold is making you lose. Stick around to the end of the article for my simple solution that will ensure you keep winning.
#1 | You’re wasting time
You’ve heard it a million times by now:
Your time is precious. It’s the one asset you can never get more of. When it’s gone, it’s gone.
Every minute you spend consuming content not directly related to what you want to do with your life is a minute you’re never getting back.
Everybody that creates a wealth building/entrepreneur/marketing information or training product is doing so with the intention of drawing you into a larger sales funnel, at the end of which lies their most profitable (and usually most expensive) products.
The sales funnel is an incredibly wonderful and effective tool. Indeed, if you’re running a business and don’t have some semblance of a sales funnel in place, you’ve already doomed yourself.
I don’t want to get too deep into the details (entire books, websites, and companies are dedicated to sales funnel creation and management), but there’s one defining characteristic of every sales funnel that can’t be ignored:
Traversing the funnel takes time.
The most carefully constructed sales funnels can tease you along for months, feeding you bits and pieces of the dream you were originally sold on with that first click.
Those weeks spent in the sales funnel are filled with retargeting ads, unrelenting emails and more content to consume, all of which acts as a leech on your precious time.
Unfortunately, it’s very easy to fall into the trap of feeling an obligation to follow through on consuming that content since you’ve already invested some time to “get started.”
The feeling of wasted time is felt more sharply when you make the leap to completely jump out of the sales funnel halfway through instead of slowly being dragged down to the bottom.
It’s hard, but unless whatever content you’re being fed is perfectly inline with what you truly want to do with your life, you’re wasting your time and diluting your focus.
And that just so happens to be number two in the list.
#2 | You’re diluting your focus
You’ll notice I’m focusing on what you want to do with your life.
That’s because there’s insane value in hyper-focusing on a single thing as opposed to trying to multi-task.
How many times have you spent a day feeling productive, only to realize the next day you didn’t really get anything done?
The majority of these e-books, courses, downloads, and subscriptions you’re being sold are predicated on specific business models and/or products that are very rarely ideal for you and what you want to do.
Instead, most of them are “do this thing and make money.”
And the money is always hard to ignore. Anybody being exposed to the ads and emails selling those products has expressed interest in making more money somewhere online. That’s how marketing works.
Then you think:
I’d really love to have a business teaching people to surf, but it’s hard to get this thing off the ground. It’d be much easier if I just had an extra $4,000 per month from another side hustle that doesn’t require too much time.
That’s the dream. Loads of money, minimal effort. And that’s the hook for 99% of the sales funnels you’re constantly being drawn into.
But it’s never minimal effort and loads of money. You don’t get both. You get to choose one or the other.
So you find yourself spending 30 hours a week on this new side hustle in hopes of quickly turning it into passive income and then you can do the surfing school thing.
It never works. You’re diluting your focus.
If you want to get where you want to be, you need to focus on your business. Every side hustle you add to your portfolio takes a toll on your effectiveness in the one business you truly enjoy and want to grow.
It’s like trying to increase the value of your home by personally offering to do upgrade projects on all the houses on your block instead of simply working hard on your own house. It doesn’t make sense.
Form the foundation for your passion and build it. That’s it. Don’t worry about what anyone else has built.
Focusing on things other people have built and hoping you can fit it into your own professional life is diluting your focus and making you lose.
This leads me to the third way the “right now” mentality is setting you up for failure.
#3 | You’re sacrificing your confidence
You see the nice cars, the exotic locales, the expensive food, the hot women (and men), the income reports.
We all see them. That’s the point.
Whatever this person is doing, it works.
You’re right. It does work. For them. And 99 times out of 100, what they’ve done to get to that point was not done in just a year or two.
But your “right now” mentality can’t be bothered with that. You want what they have and you want it now.
Fast forward two months and you’re still trying to piece together whatever side hustle you thought would get you there.
Not only are you still not making money, but you’re realizing you’ve wasted time and, if anything, you’re further from attaining that dream lifestyle than you were when you started.
All the while, you’re still seeing the nice cars, increasing income reports, and more press appearances from those you admire.
It sucks. This is when the imposter syndrome gets very real.
Maybe they just have something I don’t have. Maybe I can’t do it. Maybe they have connections. I’m just me, what can I do?
The only difference between you and them is continued hustle over time.
The “right now” mentality doesn’t make it easy to continue working towards your long-term goals. The people with the nice cars, massive income, and incredible lives didn’t get there overnight. Neither will you.
Unfortunately, many of them don’t care to mention that fact to those watching them. It’s just “Rah-rah, you can have this too if you really want it!”
And when you don’t get it right away, your confidence takes a hit. It doesn’t take too many of these hits to put you in a funk and deter you from pursuing anything outside of the norm (comfortable job with a consistent paycheck).
Stop comparing where you are to where those you admire are. It’s one thing to learn from them and what they’re doing but you’ve got to understand you’re years behind them as far as the process goes and getting to where they are is indeed a process.
Here’s the simple solution
That’s it. Get out of the “right now” mentality and keep your eye on the long-term goal, your legacy.
Be consistent in your actions, be focused on your business, and always be moving forward. If you’re not moving forward, you’re falling behind.